Digital Marketing, today, is recognized as an integral tool in any business’ marketing activities. However, the Digital Marketing strategies that are employed by most are clumsy and even the marketeers themselves are unsure of the efficacy of their strategies.

Google’s frequent algorithm updates, including the one earlier this year, make digital marketing a rather tricky area to master. These updates should translate to updates in the existing digital marketing strategies as well, something that is often overlooked. Similarly ignored are SEO and Content Marketing. The need of the hour is to integrate SEO, UI/UX and Content Marketing to form an effective and wholesome Digital Marketing strategy.

The 55th edition of FAYA:80, Making Digital Strategies Work, will be an opportunity for all Developers, Technical Managers, SEO Analysts, Content Writers and other Digital Marketing specialists to ensure that every buck you spend on Digital Marketing will result in conversion.

Topics Covered

Take stock of where you are headed - Digital Marketing audit blueprint
SEO strategy for Google’s AI-powered RankBrain algorithm
Bridging the gap between SEO, UX, and Content for better relevance & rankings
Burning money? Getting the most out of your paid advertisements
Effective utilization of Analytics for CRO
Case study: on-page SEO & PPC

Sessions

Techbites ( Atul Deokar, FAYA)
Making Digital Marketing Strategies Work (Janeesh Uthuppan, Webdura Technologies)

Date & Place

5 pm, 6th December, 2017 | Floor of Madness, FAYA

About the Speaker

Janeesh Uthuppan is a highly rated digital marketing professional and the Founding Partner of Webdura Technologies, one of Kerala’s most impactful Digital Marketing agencies with expertise in Search Engine Optimization, Pay per Click Advertising and Online Marketing Campaigns. Janeesh has over seven years of Digital Marketing experience in helping businesses use the power of the web to drive sales and gain visibility. Prior to his career in Digital Marketing, he was part of Kerala’s leading news daily, the Mathrubhumi group.

About FAYA:80 (Read as FAYA PORT 80)

FAYA:80 is a monthly technology hangout for technology enthusiasts by technology enthusiasts to break the ice, analyse and evaluate emerging trends in technology. Held on the first, second and third Wednesdays of the month at Trivandrum, Kochi and Kozhikode respectively, the series stands for Free Knowledge Sharing and aims to provide an open platform for entrepreneurs, developers and technology professionals to keep at par with the latest tools and technologies.

Registration

Registration is free but seats are limited.

Making Digital Marketing Strategies Work

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